We evaluate equity crowdfunding campaigns on a qualitative and a quantitative basis.
Background
We are a group of independent Angel Investors and Academics with lengthy track records in the investment management industry.
Together, we evaluate equity crowdfunding campaigns to enable investors make better decisions about whether to invest in a campaign or not. Our opinions are subjective and private investors should make up their own minds about whether to invest in a business or not. Our content is unique, exclusive and proprietary.
Independence
We are not affiliated with any company we evaluate, nor do we own shares in any company covered on this site. Each campaign is appraised solely on its merits.
Our independence allows us to operate without a conflict of interest. We intend to give our opinion on a broad range of campaigns, although we may not cover a campaign in a situation where we do not have sufficient domain expertise or where we feel we do not have enough information to support the investment thesis.
Fallibility
While we have a lengthy track record evaluating early stage investment opportunities, we don't claim to be infallible and we make mistakes like everyone else.
We invite readers, be that private investors, companies raising funds or equity crowdfunding platforms, to challenge our perspectives on a particular campaign, particularly if we have misunderstood or misinterpreted some aspect of the business.